Despite what the overcrowded performance of the digital world may portray, direct mail continues to thrive as a valuable tool to convert prospective donors to long-time supporters. Join us for a two-part session featuring Kush Shah, Partner of directFX, and Mesha Crump, Momentum’s Communications & Marketing Manager as they facilitate a session highlighting:
The technical aspects associated with considering or utilizing a mail house: differences between first class, standard (marketing mail), nonprofit; or, indicias (your own vs. directFX permit).
How to create compelling direct mail campaigns that yield response rates that match the industry standard.
This is a free event.