Lots of new and growing organizations are ready to start asking for online donations. Staff and leadership know they need to move beyond a passive strategy with a ‘Donate’ button to strategic goals that include growing their base, engaging the audience, and raising support across digital channels. But to ensure long term success, and speed up the ROI, there are activities that need to happen before the first campaign is launched.
For a twist on the usual advice, join Danielle Johnson-Vermenton to learn what your organization needs to do before launching a digital fundraising and marketing program. She will explain the ‘why’ of each component, for example, why does an organization need a SOP for acknowledging and stewarding donations, and what’s needed in your CRM and online solution and why.
Come for the practical advice and leave with a list of action steps that you can implement to prepare your organization for a successful digital fundraising program.
1. Identify and explain what components are needed to prepare for a digital fundraising program
2. Evaluate your organization’s readiness for launching a digital fundraising program
3. Formulate a plan that will build your organization’s capacity to successfully launch a digital program
About the presenter: Danielle Johnson Vermenton, CFRE
Danielle Johnson Vermenton, CFRE is the President of Nonprofit Know It All, a consulting agency in Atlanta, GA. Danielle has street cred. Her background includes 13 years in nonprofit marketing and fundraising at some of the largest organizations in the country. She’s managed individual giving, launched a digital fundraising program, led a young professionals society, and successfully raised over $50 million for charity. The last 7 years were spent in nonprofit technology where she developed technology adoption programs, created content for product marketing and demand gen campaigns, managed a customer success team, and became an in-demand resource for sales teams. She is also a seasoned presenter and was the host of the Raise+Engage podcast. When she’s not working, Danielle is with her family, in the kitchen baking, or volunteering in cosplay.