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The Mission-Driven Special Event: A Beginner's Guide

Location: Momentum Nonprofit Partners
Registration Fee (Member): $30
Registration Fee (Non-member): $100

Facilitator: Kevin Dean  
Staff Contact: Carol Gaudino    

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A nonprofit special event reflects your organization’s image — from the initial invitation to onsite operations. The way your event flows can define how an audience sees your agency and understands your mission. Whether you’re planning a small bake sale or a large gala, a special event serves not only as a source of revenue but a point of entry for new donors and volunteers.  In this training, we will explore various elements of special event planning to ensure that you maximize both your fundraising and your “friend-raising” at the events.

This session will focus on:
1)    Choosing the right special event
2)    Maximizing revenue from your event
3)    Promotion and publicity
4)    Understanding your target audience
5)    Concepts of special event fundraising vs. “friend-raising”

Facilitator Bio: Kevin Dean is CEO of the Momentum Nonprofit Partners. His previous positions include Executive Director of Literacy Mid-South, Community Services Director at Volunteer Memphis and Director of Development at Hope House.

Scholarship awards are available to Momentum member organizations that need financial assistance to attend this workshop.                                                                              Contact Troy Wiggins at for scholarship requirements and more information.

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Earlier Event: June 6
Volunteer Management Boot Camp
Later Event: June 12
Executive Director Boot Camp