Your organization is doing great work, but is your organization effectively communicating the impact of that work to your stakeholders? How can your organization use social marketing and behavior change theory to connect with your clients, donors, and community?
Join Momentum Nonprofit Partners for an interactive workshop where you will take an in-depth look into social marketing and behavior change theory and discover the unique power of these tools and strategies to help your organization connect to stakeholders and create a stronger communications strategy for your organization.
NOTE: This session does NOT cover Social Media marketing.
Explore the three main models of nonprofit marketing
Discuss social marketing and explore how social marketing strategy applies to your work
Analyze behavior change theories and apply them to organizational communications strategy.
Who Should Attend? Staff or team members in any role who want to learn how to apply behavior change theory and social marketing strategy to their work.
Facilitator: Kellie Mitchell is a native Memphian and certified health education specialist who has worked in health communications and public health practice for nearly a decade. Kellie currently serves as the Director of Strategic and Affiliate Operations at A Step Ahead Foundation where she oversees the incorporation of evidence-based health promotion strategies to maximize impact in program design and evaluation, health communications, and the management of the organization's statewide and national presence. Kellie is a proud graduate of the University of Memphis and also holds a Master of Public Health and an advanced certificate in Health Promotion Research and Practice from Columbia University's Mailman School of Public Health.
Members $45 | Non-Members $60