So, what does that social savvy organization look like?
Your organization posts at peak times when the majority of your constituents are online. Turns out, that 11:00 AM on a Tuesday rule doesn’t apply to *all* organizations.
The days of calling a 1-800 number are over… and often, nonprofits are interacting with folks that have feedback or questions via social media. Your social savvy organization has transformed customer service. It is now provided over social media to help answer questions quickly and get folks to your pie eating contest fundraiser more quickly!
Volunteers and donors are thanked, enthusiastically and quickly, when they post about your organization. They feel special (#millennials) and appreciated. Plus! You have a huge number of user generated images and quotes to reuse on next week’s content calendar because your social listening abilities are superhuman.
Your board and funders are in awe of the social media growth data you can provide. You are proud of yourself for pulling said data together (including reports!) with just a few clicks.